Yes, especially in the early stages
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Market Opportunity : Major opportunities include oral GLP-1 innovations, combination therapies integrating GIP/GLP-1 pathways, improved affordability for emerging markets, expanding indications beyond diabetes and obesity, and partnerships to enhance manufacturing capacity, distribution, and long-term patient adherence
It is a topical product formulated and clinically tested to address all of the very specific facial changes that [can] happen when receiving GLP-1 treatments, which we call the 4 Ds: deflation, deep wrinkles, dehydration, and density, said Ronert
This has fueled attention for these drugs in mainstream media, TikTok promotion, and endorsement by celebrities and celebrity doctors, further raising awareness of this drug class (Belluz, 2023