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Participants in one focus group gathered by R.J

By building on the things people already know and love, were creating a stronger foundation for growth while staying unmistakably Coca-Cola. The fridge cigarette nickname dates back to the summer of 2025, when TikTok creator Rachel Reno called her cold Diet Coke a crispy ciggy. The joke quickly spread across social media, becoming one of the internets most recognizable Diet Coke memes

These has caused some consumers to choose lighter products because they think it's a safer option, which has accelerated the growth of the market

Each year, the 3 rd Thursday in November is set aside as the Great America Smoke-out in an attempt to encourage people to quit

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