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Early packs (1968-1978) read "Benson and Hedges Park Avenue New York" near the bottom
Who Prefers Marlboro Silver: Demographics and Consumer Behavior Marlboro Silver attracts distinct groups driven by consumer behavior trends favoring mildness: Beginners and Young Adults (18-25): New smokers choose Silver for its non-intimidating profile, with 40% higher adoption among youth due to its light taste
Reds powerful, full-flavored profile satisfies those who crave intensity, while Golds smooth, mild taste attracts smokers seeking a lighter, more refined experience
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